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Millennials are hooked by the words "Apple Cider" with 4.5% alcohol content



Millennials in Malaysia understand the adverse effect consuming alcoholic drinks from their parent. Besides, prolonged campaign of "too much alcoholic drinks are bad for health" are really effective way stopping us from binge drink.



Furthermore, alcoholic drinks are for adults (normally bartender ask your age prior serving). Even though we can pretend we are adult but the heavy tax imposed by the authorities really put us off as one simple and normal alcoholic drinks are priced at more or less RM8.50 in an amount 300ml to 350ml.



Last but not least, the religion strongly against consuming alcoholic drinks. Some of us think alcoholic drinks must be really bad to the extent it goes opposed by religious teaching.



It might be true Millennials are not drinking that much now. In fact, they do not find it is good to drink what the elders have been drinking all this time.  In order to attract younger generation, the company behind alcoholic drinks are introducing the health-concerned alcoholic drinks to the market with as low as just 4.5% alcoholic content.

Apple fox cider

Despite all the above mentioned implications, we will see market shelves filling up with colorful canned drinks and shiny see-through glass bottle thank to Heineken and Carlsberg. Apple fox cider is by Heineken.

Somersby

Somersby by far the pioneer of apple cider alcoholic drink in Malaysia. It is brought to you by no other than Carlsberg. I bet the taste only appeal to younger generation and all the advertising are all targeted on younger audiences.

Strongbow by Heineken

Alcoholic beverage company are gaining sales momentum after putting the word "apple cider" into their products. It is sending a positive messages and alcoholic brands to the market. These are 3 most favorite alcoholic drinks for the youth in 2017.